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Posts Tagged ‘ public relations ’

What Makes Digital PR So Powerful And Why You Need It

Image of google rankings going up on a computer

What Makes Digital PR So Important? Digital PR is a marketing strategy that increases your company's online presence. As an agency, we work with news organizations to get press coverage. We also work with bloggers to get referenced in their blogs and influencers (websites that have large audiences) to get stories and mentions in their articles. The goal is to gain recognition by search engines of your brand name and obtain high quality links from their websites to yours. We also strive to get mentions in their social media networks. This is Digital PR marketing and in today's world, it is the most influential marketing mix that is pertinent to all companies that want to remain
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Get Media Coverage This Summer

Business section of newspaper

Wanting to get media coverage this summer? It's going to require that PR firms think much more outside of the norm than usual. This is especially true for companies that want to make headlines in the political sections of top-tier newspapers or on credible broadcast stations that cover politically-charged organizations. PR professionals are vying for print and air space in this arena like never before. As long as the current president's administration keeps communications flying about in an uncontrollable spin, our job as a PR firm will be that much more challenging. So how does a PR firm that represents an organization doing great things the public should know about get media coverage this
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Porter Public Relations Rebrands

Porter Public Relations rebrands to Porter PR & Marketing rebrands

RANCHO SANTA MARGARITA, Calif., Feb. 9 – Lisa Porter, former CEO of Porter Public Relations, has rebranded the agency renaming it Porter PR & Marketing. Having been in business since 1998, Porter Public Relations is credited with playing a pivotal role in building Sukut Construction, R.D. Olson Construction, JL Hare Associates and many other companies into California’s largest firms. With a flair for building brands, we finally decided to rebuild our own because of the expansion of our services that go well beyond public relations to include integrated marketing, content management and website design. Porter PR & Marketing is committed to making the agency one of country’s
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Top 5 PR Tips On How To Get Media Coverage

Business section of newspaper

Want to Get Your Firm in the News? Follow Our Top 5 PR Tips on How to Get Media Coverage Our team of media relations experts understands more than any one group how hard it is to get news coverage, which is why we developed the Top 5 PR Tips to make life easier for those with the same goal. With the weather, car chases and, this year especially, politics, dominating the news, there is but a narrow window for PR experts to get coverage for clients. When there is limited space for stories other than what is on the journalist's daily story board for obvious reasons, it makes it especially hard to convince a reporter to write about your story idea. What that means to all PR
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Marketing Trends For 2017

Marketing trends for 2017 - Porter PR & Marketing

Get a jump on your competition by paying close attention to marketing trends for 2017 that employ the four steps in marketing: identify, create, engage and activate. While much of what we discuss below has been around for a long time, this year brings new ways to approach applying these marketing tools. Video Marketing Video marketing has grown extensively over the past few years. In fact, nearly 73% of the marketing specialists said that their videos had a positive impact on their marketing. And, a prospective customer is nearly 70% of the way through the decision-making process before even connecting with a salesperson. These facts, released by Madison Logic, support the idea that
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