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Posts Tagged ‘ PR ’

PR Consulting

Article Porter PR & Marketing obtained for Precision Dental

PR Consulting - Making Your Marketing StrongerIn today's ever-changing world, marketing professionals are focusing on digital PR, which is why traditional PR consulting has become so popular at our agency. The art of getting press coverage is slowly diminishing and it's necessary for many reasons: brand awareness, gaining consumer trust and raising Google ranking. But knowing how to get your company in the news is not something you can learn by watching a youtube video, participating in a webinar or reading the latest edition of PR for Dummies. Getting companies in the news is something you learn from years of experience.Changes in Public RelationsLet's face it, marketing is
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What Makes Digital PR So Powerful And Why You Need It

Digital PR by Porter PR & Marketing

What Makes Digital PR So Important?Digital PR is a marketing strategy that increases your company's online presence. As an agency, we work with news organizations to get press coverage. We also work with bloggers to get referenced in their blogs and influencers (websites that have large audiences) to get stories and mentions in their articles. The goal is to gain recognition by search engines of your brand name and obtain high quality links from their websites to yours. We also strive to get mentions in their social media networks. This is Digital PR marketing and in today's world, it is the most influential marketing mix that is pertinent to all companies that want to remain
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Get Media Coverage This Summer

Business section of newspaper

Wanting to get media coverage this summer? It's going to require that PR firms think much more outside of the norm than usual. This is especially true for companies that want to make headlines in the political sections of top-tier newspapers or on credible broadcast stations that cover politically-charged organizations. PR professionals are vying for print and air space in this arena like never before. As long as the current president's administration keeps communications flying about in an uncontrollable spin, our job as a PR firm will be that much more challenging. So how does a PR firm that represents an organization doing great things the public should know about get media coverage this
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Top 5 PR Tips On How To Get Media Coverage

Business section of newspaper

Want to Get Your Firm in the News? Follow Our Top 5 PR Tips on How to Get Media CoverageOur team of media relations experts understands more than any one group how hard it is to get news coverage, which is why we developed the Top 5 PR Tips to make life easier for those with the same goal.With the weather, car chases and, this year especially, politics, dominating the news, there is but a narrow window for PR experts to get coverage for clients. When there is limited space for stories other than what is on the journalist's daily story board for obvious reasons, it makes it especially hard to convince a reporter to write about your story idea. What that means to all PR
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