PR for Construction Companies
PR for Construction Companies

PR for Construction Companies

Effective PR for Construction Companies

Build Your Brand When Times Are Good

PR for construction companies is different from that of other industries. Porter PR & Marketing has represented construction firms for nearly 22 years. People in the construction industry do not have the typical consumer mindset. When developing at a strong PR campaign for any type of construction company whether it specializes in building hotels, commercial office space or watersheds, it’s important to profile the way the client and their clients think and have an in-depth understanding of the industry. The publicity needs to help builders with their branding and ensure they are positioned for any changes in the economy, no matter how drastic.

Our PR Campaign Approach Specific to Construction Firms

copy-of-se_san_pablojpg_page1 There are many behaviors that set the approach Porter PR & Marketing takes regarding PR for construction companies apart from other types of industries. Workers, management and owners in this mainly male-dominated field are not computer geeks who seek high Google rankings, shares and likes on social media or what their biography reads like on LinkedIn. But what they do appreciate is when they get on the cover of Engineering News Record, Hotel Business, GlobeSt. or Builder magazine. They are not ego driven but do like recognition of their work.

Renaissance_ClubSport Reduced_G01S02_64989-11x8Beyond Construction Project Publicity

What Porter PR & Marketing has learned over the years about implementing PR for construction companies is there are staples that we promote: new contracts, topping-offs and grand openings. But our priority and that of most CEOs and company presidents is in obtaining in-depth stories that make headline news in the Real Estate sections of such large publications as the Los Angeles Times, The Press Enterprise, and HSyndicate. These stories go beyond a project opening. Because they are typically much larger stories, these articles contain details that are important to the growth of the company. Most CEOs and presidents of construction firms know the value of these extensive news articles as they often publicize the many types of structures the company builds, the services the company offers that goes beyond the latest completed project, and includes the company’s geographic reach.
Builder and Developer - Sukut

If Not Now, When?

Our team at Porter PR & Marketing knows firsthand how PR can help any construction company, large and small. Every construction company has a story to tell. What is yours? You may want to read one of our case studies from a client in the A/E/C industry or visit our portfolio page where you will find how news coverage helped other construction firms grow exponentially so they the could weather any economic environment.