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Strategic PR & Marketing Plans


Your strategic PR and/or marketing plan will affect the direction of your business. It’s the driving force that determines where you want to go and how you will get there. Planning is an intensive process. Once we get past the initial stages of analyzing your current situation, determining your target audience and laying out your marketing goals, then the real work begins. Every company, regardless of its size, has a marketing budget. This is why it is so important to understand all the marketing tools and methods available, and how to best integrate those that will most efficiently and cost effectively solidify your brand and propel your business forward.


So many companies believe that when times are good, they don’t need marketing. But, those businesses that survived the last recession prove that marketing your company during growth mode is the best and easiest time to brand your company so it will withstand all economies.


Porter PR & Marketing has developed strategic plans that have rebranded companies, increased revenues by up to 800% and positioned E-commerce sites on page one of Google. By knowing what marketing tools work best given a specific industry and budget limitations, we have earned a reputation for taking companies in directions that have provided for exceptional growth in areas they never considered possible.



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See how your marketing stacks up against your competitors. Is your website responsive and optimized? What news coverage have you recieved lately?