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Integrated Marketing

Integrated marketing means you have made your public relations, social media and email marketing to integrate fully as a unified solid force. A marketing plan that integrates these tools will give you amazing results.  The first step is to develop a strategic plan that ensures all marketing efforts including advertising, sales promotions, website design, web content, public relations, direct mail, email and social media support and promote each other. This is pertinent to solidify your brand and reinforce the messages you want to convey at a pace that ensures success. Porter PR & Marketing has the knowledge and experience to create a strategic integrated marketing plan that works.


The power of the press has never been more apparent than it is today. It exposes your company to potentially millions of new customers. If your business is web based, it is particularly important because Google gives authority to links from high ranking websites. Major metropolitan newspapers, magazines, broadcast stations, and blogs are at the top of the list. Make public relations a high priority in your marketing mix.


When we integrate your content marketing, blogs, public relations, email marketing and social media into a compete package that support each other, you will enjoy a strong online presence. Making all your marketing efforts work together is key to getting results that will extend beyond your expectation. Promote your company with the goal of having your customers come to you as opposed to outbound marketing where you reach out to them. Our email marketing team uses a combination of landing pages to gather emails, software programs that track visitors wants and needs, download giveaways such as eBooks and podcasts are examples of inbound marketing methods we use to attract customers and navigate them through the various stages of the purchase funnel.


When you aren’t there to explain your company, your marketing collateral will be. The key to any brochure, handout, flyer or signage is that it be professional, contemporary, memorable and speak to your targeted audience.


There are many social media options. This is why the adage “you buy from those you like” applies. Social media is so powerful it allows you to connect and engage with people you never would reach otherwise. Target only those social media outlets where your potential clients live. Be selective, but make social media part of your marketing plan.



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See how your marketing stacks up against your competitors. Is your website responsive and optimized? What news coverage have you recieved lately?