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PR Firms In Orange County

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Analyzing and comparing the many PR firms in Orange County can be overwhelming. There are many things to consider during the selection process. It’s just a matter of what your goal are and the fastest way to reach them. These days, integrated marketing is key. Yet, as one of the leading public relations firms in the county with a full line of other services, we have seen what the power of the media can do for companies and believe it it something that needs to be the primary component of any marketing mix for several reasons.

What Media Coverage Does for Your Firm

Whether you are a product or services driven company, you will need to let people know you exist. Brand awareness is almighty. Every company has a prime product or service, of course. Ours is media relations. We have been getting clients in the news for more than 22 years now. Throughout the years, our clients have found that getting in the news does more than bring awareness to their product or service. It carves their brand. That’s why many of our clients survived the 2008 economic downturn. They had established a solid brand. Unfortunately, during this time, we saw many companies that thought they were doing so well prior to the downturn that they didn’t need PR. When the recession hit, they slid drastically in clientele and sells. Many had to close their doors. We hope they learned just how important it is to have a strong brand. Some of these companies are getting a second chance.Image of company being interviewed on a TV show

Furthermore, most companies have more than one product or service. How are people to know this if you don’t tell them through marketing? A strong public relations campaign that gets media coverage using a variety of news angles and is published in pertinent publications or shown on television shows and newscasts tells the story best. For example, a commercial construction company may be known for building hotels, but they could be losing out on being asked to bid on office complexes because their scope of work isn’t known. Don’t let this happen to your company. We implement PR campaigns that focus on all aspects of your company.

Differentiating Between PR Firms in Orange County

We are a strong believer that not one marketing tool is sufficient to create a strong brand. For instance, we just landed a large article in the Baltimore Sun for a client. Now that’s a great beginning for sure, but how do you capitalize on that media coverage? This is where digital marketing is so crucial.

We were one of the first of Orange County’s public relations firms to enter into the digital world. We know that this particular client can surely benefit from a strong email marketing campaign that segregates audiences so we can marketing to each particular person’s interests and is delivered into the inbox at a time when the interested party is actively searching for that product or service.Get on television - Porter PR & Marketing

Where Do You Want Your Company to be Five Years From Now?

When it’s time for you to decide on which of the PR firms in Orange County is best for you, make sure you understand your goals. If you are looking at PR and marketing companies, they should be s capable of helping you decide by delving deep into where you want your company to be in five years. A long- and short-term assessment must be made before the proposal hits your desk.

Free Consultation

We offer free consultations that, at the very least, will give you a good overview of your marketing possibilities. We won’t hound you for your business if you decide to go elsewhere. At least let’s talk and if we aren’t the right fit, we will give you some ideas of companies more suitable to help you get where you want to be. If you plan on doing your own media relations campaign, we can offer you consultation services as well. If this is the case, start by reading this article: 5 PR Tips on How to Get News Coverage. Then contact us and pick our brains. Together, we can determine the best route to reaching your company’s goals.

Porter PR & Marketing

Porter PR & Marketing

Porter PR & Marketing was founded in 1998 as Porter Public Relations. As its services expanded to include branding, integrated marketing, advertising and website design, the company rebranded to Porter PR & Marketing. Porter PR & Marketing specializes in working with companies in the A/E/C, technology, consumer, financial, healthcare and travel industries.

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