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Hyundai Heavy Industries Group’s Self-Driving Luxury Boat & Specialized Intelligent Robots To Be Unveiled at CES Las Vegas

Porter PR & Marketing is Excited to Manage the US Public Relations for Hyundai Heavy Industries Group's Self-Driving Luxury Boat & Specialized Intelligent Robots Check out what's about to unfold at their CES booth #6605, West Hall, Las Vegas Convention Center Jan. 5-8. CES 2022 in Las Vegas Jan. 5-8 “self-driving” leisure boat daily life intelligent robots at the Robot Café unmanned earthmovers and site development systems HHI Group Booth Display Korea Shipbuilding & Offshore Engineering (KSOE) and Avikus -- specializing in maritime autonomous navigation technology. Hyundai Robotics is a maker of Korea’s largest industrial robots Hyundai Construction Equipment
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5 Things You Should Know Before Starting A Product Business

Image of PawPurity Healing Paw Conditioner in various sizes

Starting A Consumer Product Business? Here Are 5 Essential Considerations You Should Know.  Starting a consumer product business takes much more than meets the eye. Just ask the team at PawPurity, a natural-only ecommerce pet product company. "When we first started, the only thing we knew is we had a good product," said PawPurity Marketing Director, Lisa Davis. "It wasn't until we started digging in that we were challenged by things that could not have presented themselves before we got knee deep in moving our business forward. Any research that can be done beforehand is key." PawPurity did this well, which is yet another reason why Porter PR & Marketing is excited about
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Porter PR & Marketing Selected To Provide PR For Las Vegas Expo

Porter PR & Marketing Selected To Provide PR Services For White Label World Expo, Las Vegas Trade show organizer Prysm Group has selected Porter PR & Marketing to provide public relations services for its upcoming White Label World Expo. This expo is on a world tour with shows in London, Las Vegas and Frankfurt. This is the first expo of its kind to be held in the United States, making its debut at the Las Vegas Convention Center. The expo is slated for February 26 through 27. It is free to the public. “This business model is gaining in popularity at an impressive rate,” said Lisa Porter, CEO, Porter PR & Marketing. “It will be one of the more interesting events in
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PR Is The Most Effective SEO Tool And Least Used

PR is the Best SEO Tool

If Google Ranking is Important to You, Understand That PR Is The Best SEO Tool With all the talk amongst SEO experts and their clients of backlinks and brand mentions as a means of getting their websites to page one of Google, it's time to realize that PR is the best SEO tool. A link or brand mention from the Los Angeles Times, Baltimore Sun or Wall St. Journal carries the ultimate ranking power. Yes, writing blogs and power content pages that splash keyword phrases throughout is all important. So too is on-page meta tags, descriptions and SERPS. But, when all is said and done, there is nothing more powerful than getting your company mentioned in a major news outlet. Simply
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PR Consulting

Newspaper article of a dentist giving injections

PR Consulting - Making Your Marketing Stronger In today's ever-changing world, marketing professionals are focusing on digital PR, which is why traditional PR consulting has become so popular at our agency. The art of getting press coverage is slowly diminishing and it's necessary for many reasons: brand awareness, gaining consumer trust and raising Google ranking. But knowing how to get your company in the news is not something you can learn by watching a youtube video, participating in a webinar or reading the latest edition of PR for Dummies. Getting companies in the news is something you learn from years of experience. Changes in Public Relations Let's face it, marketing is
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What Makes Digital PR So Powerful And Why You Need It

Image of google rankings going up on a computer

What Makes Digital PR So Important? Digital PR is a marketing strategy that increases your company's online presence. As an agency, we work with news organizations to get press coverage. We also work with bloggers to get referenced in their blogs and influencers (websites that have large audiences) to get stories and mentions in their articles. The goal is to gain recognition by search engines of your brand name and obtain high quality links from their websites to yours. We also strive to get mentions in their social media networks. This is Digital PR marketing and in today's world, it is the most influential marketing mix that is pertinent to all companies that want to remain
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Why Construction Firms Need PR

Image of man at podium at groundbreaking of construction project

Why Construction Firms Need PR Even When Business is Booming By Lisa Porter If you are a builder and around during the 2008 downturn, you may be one of the few that continued to prosper because you understood why construction firms need PR. After representing architects, general contractors, civil engineers and permit processing companies for more than 22 years, we know the business and how important it is to establish a strong brand when times are good. Unfortunately, too many in the A/E/C industry think that they are too busy and don't need more work so PR gets put on the back burner. They think the upswing is going to last forever, or they figure after the building boom is over, they
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Construction PR

Why is Construction PR Different from Other Companies? Construction PR tells a story from beginning to end, beginning from the time the contract is signed, which should make news in any industry publication, to the topping-off party to the ribbon cutting. Each stage of construction is an opportunity for a good public relations company to get media coverage. Most companies don't have services that unfold in stages like construction. This is what truly makes construction PR different. How Else Can Construction Companies Get PR? Construction companies often have management promotions and new hires. Each time either of these activities happens, it's time to find your local business journal,
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PR Firms In Orange County

Image of newspaper's business section

Searching for Orange County PR Firms? Let's Talk Shop. Analyzing and comparing the many PR firms in Orange County can be overwhelming. There are many things to consider during the selection process. It's just a matter of what your goal are and the fastest way to reach them. These days, integrated marketing is key. Yet, as one of the leading public relations firms in the county with a full line of other services, we have seen what the power of the media can do for companies and believe it it something that needs to be the primary component of any marketing mix for several reasons. What Media Coverage Does for Your Firm Whether you are a product or services driven company, you will need
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PR for Construction Companies

PR for Construction Company

Effective PR for Construction Companies PR for construction companies is different from that of other industries. Porter PR & Marketing has represented construction firms for nearly 22 years. People in the construction industry do not have the typical consumer mindset. When developing at a strong PR campaign for any type of construction company whether it specializes in building hotels, commercial office space or watersheds, it’s important to profile the way the client and their clients think and have an in-depth understanding of the industry. The publicity needs to help builders with their branding and ensure they are positioned for any changes in the economy, no matter
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