Our Service Keeps You Happy

Author Archive

Porter PR & Marketing Selected To Provide PR For Las Vegas Expo

Porter PR & Marketing Selected To Provide PR Services For White Label World Expo, Las Vegas Trade show organizer Prysm Group has selected Porter PR & Marketing to provide public relations services for its upcoming White Label World Expo. This expo is on a world tour with shows in London, Las Vegas and Frankfurt. This is the first expo of its kind to be held in the United States, making its debut at the Las Vegas Convention Center. The expo is slated for February 26 through 27. It is free to the public. “This business model is gaining in popularity at an impressive rate,” said Lisa Porter, CEO, Porter PR & Marketing. “It will be one of the more interesting events in
Read More


PR Is The Most Effective SEO Tool And Least Used

PR is the Best SEO Tool

If Google Ranking is Important to You, Understand That PR Is The Best SEO Tool With all the talk amongst SEO experts and their clients of backlinks and brand mentions as a means of getting their websites to page one of Google, it's time to realize that PR is the best SEO tool. A link or brand mention from the Los Angeles Times, Baltimore Sun or Wall St. Journal carries the ultimate ranking power. Yes, writing blogs and power content pages that splash keyword phrases throughout is all important. So too is on-page meta tags, descriptions and SERPS. But, when all is said and done, there is nothing more powerful than getting your company mentioned in a major news outlet. Simply
Read More


PR Consulting

Article Porter PR & Marketing obtained for Precision Dental

PR Consulting - Making Your Marketing Stronger In today's ever-changing world, marketing professionals are focusing on digital PR, which is why traditional PR consulting has become so popular at our agency. The art of getting press coverage is slowly diminishing and it's necessary for many reasons: brand awareness, gaining consumer trust and raising Google ranking. But knowing how to get your company in the news is not something you can learn by watching a youtube video, participating in a webinar or reading the latest edition of PR for Dummies. Getting companies in the news is something you learn from years of experience. Changes in Public Relations Let's face it, marketing is
Read More


What Makes Digital PR So Powerful And Why You Need It

Image of google rankings going up on a computer

What Makes Digital PR So Important? Digital PR is a marketing strategy that increases your company's online presence. As an agency, we work with news organizations to get press coverage. We also work with bloggers to get referenced in their blogs and influencers (websites that have large audiences) to get stories and mentions in their articles. The goal is to gain recognition by search engines of your brand name and obtain high quality links from their websites to yours. We also strive to get mentions in their social media networks. This is Digital PR marketing and in today's world, it is the most influential marketing mix that is pertinent to all companies that want to remain
Read More


Why Construction Firms Need PR

Image of man at podium at groundbreaking of construction project

Why Construction Firms Need PR Even When Business is Booming [caption id="attachment_1363" align="aligncenter" width="150"] Lisa Porter, Founder[/caption] By Lisa Porter If you are a builder and around during the 2008 downturn, you may be one of the few that continued to prosper because you understood why construction firms need PR. After representing architects, general contractors, civil engineers and permit processing companies for more than 22 years, we know the business and how important it is to establish a strong brand when times are good. Unfortunately, too many in the A/E/C industry think that they are too busy and don't need more work so PR gets put on the back burner. They
Read More


PR Firms in Las Vegas

Image of Las Vegas Strip

Searching for PR Firms in Las Vegas That Can Make Headlines for Your Business? Summing up what marketing you need for your company to grow at a steady pace and then analyzing the many PR firms in Las Vegas to help you can be daunting. There are many factors to consider during the selection process. The first step is to pin down your goals and then consult with PR firms in Las Vegas to determine if their areas of expertise is what you need. If they make headlines in credible news sources for clients, then that's a great start. The Power of the Press Our expertise is in getting news coverage for clients. We live in a time when integrated marketing is key. Yet, as one of the leading PR
Read More


Construction PR

Why is Construction PR Different from Other Companies? Construction PR tells a story from beginning to end, beginning from the time the contract is signed, which should make news in any industry publication, to the topping-off party to the ribbon cutting. Each stage of construction is an opportunity for a good public relations company to get media coverage. Most companies don't have services that unfold in stages like construction. This is what truly makes construction PR different. How Else Can Construction Companies Get PR? Construction companies often have management promotions and new hires. Each time either of these activities happens, it's time to find your local business journal,
Read More


PR Firms In Orange County

Image of newspaper's business section

Searching for PR Firms in Orange County? Let's Talk Shop. Analyzing and comparing the many PR firms in Orange County can be overwhelming. There are many things to consider during the selection process. It's just a matter of what your goal are and the fastest way to reach them. These days, integrated marketing is key. Yet, as one of the leading PR firms in Orange County with a full line of other services, we have seen what the power of the media can do for companies and believe it it something that needs to be the primary component of any marketing mix for several reasons. What Media Coverage Does for Your Firm Whether you are a product or services driven company, you will need to
Read More


PR for Construction Companies

PR for Construction Company

Effective PR for Construction Companies PR for construction companies is different from that of other industries. Porter PR & Marketing has represented construction firms for nearly 22 years. People in the construction industry do not have the typical consumer mindset. When developing at a strong PR campaign for any type of construction company whether it specializes in building hotels, commercial office space or watersheds, it’s important to profile the way the client and their clients think and have an in-depth understanding of the industry. The publicity needs to help builders with their branding and ensure they are positioned for any changes in the economy, no matter
Read More


PR For Construction Firms

Business section of newspaper

PR for Construction Firms: Why is it Important? Throughout the years, Porter PR & Marketing has represented many builders across the US and have a strong understanding of why PR for construction firms is so important. Those firms that have owners and managers who are PR savvy and understand the importance of PR for their construction company are among those we have seen experience tremendous growth, leaving their competitors behind. The reason is, it's the most reliable way to let existing and potential clients know about the company's scope of services. For example, R.D.Olson Construction was a client for 15 years. During this time, we obtained extensive news coverage on
Read More