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PR Is The Most Effective SEO Tool And Least Used

Client Truedent Family Dentistry featured in Miami Herald

If Google Ranking is Important to You, Understand That PR Is The Best SEO ToolWith all the talk amongst SEO experts and their clients of backlinks and brand mentions as a means of getting their websites to page one of Google, it's time to realize that PR is the best SEO tool.A link or brand mention from the Los Angeles Times, Baltimore Sun or Wall St. Journal carries the ultimate ranking power. Yes, writing blogs and power content pages that splash keyword phrases throughout is all important. So too is on-page meta tags, descriptions and SERPS. But, when all is said and done, there is nothing more powerful than getting your company mentioned in a major news outlet. Simply
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PR Consulting

Article Porter PR & Marketing obtained for Precision Dental

PR Consulting - Making Your Marketing StrongerIn today's ever-changing world, marketing professionals are focusing on digital PR, which is why traditional PR consulting has become so popular at our agency. The art of getting press coverage is slowly diminishing and it's necessary for many reasons: brand awareness, gaining consumer trust and raising Google ranking. But knowing how to get your company in the news is not something you can learn by watching a youtube video, participating in a webinar or reading the latest edition of PR for Dummies. Getting companies in the news is something you learn from years of experience.Changes in Public RelationsLet's face it, marketing is
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What Makes Digital PR So Powerful And Why You Need It

Digital PR by Porter PR & Marketing

What Makes Digital PR So Important?Digital PR is a marketing strategy that increases your company's online presence. As an agency, we work with news organizations to get press coverage. We also work with bloggers to get referenced in their blogs and influencers (websites that have large audiences) to get stories and mentions in their articles. The goal is to gain recognition by search engines of your brand name and obtain high quality links from their websites to yours. We also strive to get mentions in their social media networks. This is Digital PR marketing and in today's world, it is the most influential marketing mix that is pertinent to all companies that want to remain
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Why Construction Firms Need PR

image of business section showing article about why construction companies need PR

Why Construction Firms Need PR Even When Business is BoomingIf you are a builder and were around during the 2008 downturn, you may be one of the few that continued to prosper because you understood why construction firms need PR. After representing architects, general contractors, civil engineers and permit processing companies for more than 22 years, we know the business and how important it is to establish a strong brand when times are good. Unfortunately, too many in the A/E/C industry think that they are too busy and don't need more work so PR gets put on the back burner. They think the upswing is going to last forever, or they figure after the building boom is over, they will
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PR Firms in Las Vegas

Stack of newspapers for blog Top 5 PR Tips - Media Coverage

Searching for PR Firms in Las Vegas That Can Make Headlines for Your Business?Summing up what marketing you need for your company to grow at a steady pace and then analyzing the many PR firms in Las Vegas to help you can be daunting. There are many factors to consider during the selection process. The first step is to pin down your goals and then consult with PR firms in Las Vegas to determine if their areas of expertise is what you need. If they make headlines in credible news sources for clients, then that's a great start.The Power of the PressOur expertise is in getting news coverage for clients. We live in a time when integrated marketing is key. Yet, as one of the leading PR
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Construction PR

Burbank groundbreaking

Why is Construction PR Different from Other Companies?Construction PR tells a story from beginning to end. Beginning from the time the contract is signed, which should make news in any industry publication, to the topping-off party to the ribbon cutting. Each stage of construction is an opportunity for a good public relations company to get media coverage. Most companies don't have services that unfold in stages like construction. This is what truly makes construction PR different.How Else Can Construction Companies Get PR?Construction companies often have management promotions and new hires. Each time either of these activities happens, it's time to find your local business journal,
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PR Firms In Orange County

Image of newspaper's business section

Searching for PR Firms in Orange County?Let's Talk Shop.Analyzing and comparing the many PR firms in Orange County can be overwhelming. There are many things to consider during the selection process. It's just a matter of what your goal are and the fastest way to reach them. These days, integrated marketing is key. Yet, as one of the leading PR firms in Orange County with a full line of other services, we have seen what the power of the media can do for companies and believe it it something that needs to be the primary component of any marketing mix for several reasons.What Media Coverage Does for Your FirmWhether you are a product or services driven company, you will need to
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PR for Construction Companies

PR for Construction Company

Effective PR for Construction CompaniesPR for construction companies is different from that of other industries. Porter PR & Marketing has represented construction firms for nearly 22 years. People in the construction industry do not have the typical consumer mindset. When developing at a strong PR campaign for any type of construction company whether it specializes in building hotels, commercial office space or watersheds, it’s important to profile the way the client and their clients think and have an in-depth understanding of the industry. The publicity needs to help builders with their branding and ensure they are positioned for any changes in the economy, no matter
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PR For Construction Firms

Business section of newspaper

PR for Construction Firms: Why is it Important?Throughout the years, Porter PR & Marketing has represented many builders across the US and have a strong understanding of why PR for construction firms is so important. Those firms that have owners and managers who are PR savvy and understand the importance of PR for their construction company are among those we have seen experience tremendous growth, leaving their competitors behind. The reason is, it's the most reliable way to let existing and potential clients know about the company's scope of services.For example, R.D.Olson Construction was a client for 15 years. During this time, we obtained extensive news coverage on
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Branding In 2017

Branding in 2017

Social media, easy commenting, Yelp ratings, inbound marketing and other instantaneous input have added to the marketing mix and what companies need to do for branding in 2017. Millennials have contributed their own ways of promoting a brand though FaceBook, Instagram, Snapchat, IM, packaging and customer-use promotions. This doesn’t necessarily mean that traditional branding such as logo design, marketing collateral and public relations are out the door; it just means there is more power to each marketing tool because everything can and should be integrated to work together.Branding in 2017 Must Speak Your LanguageSo, let’s look at new concepts on branding in 2017. Just as
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