Knowledge is Power
Stay Tuned

Top 5 PR Tips For 2017-How To Get Media Coverage

Our team of media relations experts understands more than any one group how hard it is to get news coverage, which is why we developed the Top 5 PR Tips for 2017 to make life easier for those with the same goal.

With the weather, car chases and, this year especially, politics, dominating the news, there is but a narrow window for PR experts to get coverage for clients. When there is limited space for stories other than what is on the journalist’s daily story board for obvious reasons, it makes it especially hard to convince a reporter to write about your story idea. What that means to all PR specialists is, whatever story we are pitching better be good. Actually, it needs to be the best of all the pitches that that reporter or producer gets that day, and believe me, there are plenty. So how do you make a pitch the best one of the day?

Top 5 PR Tips for 2017

Top 5 PR Tips - How Porter PR Can Get Your Company Media Coverage

Make Your Story Newsworthy to That Journalist – The Most Important of Our Top 5 PR Tips

Know that reporter’s audience so you can give them a story that will be newsworthy and relevant to his or her readers or viewers. What will run through their mind when you are pitching is why their audience would care.

Know the Journalist’s Beat

Contact the right person. Remember, journalists, whether broadcast news or print, are super busy. Every time they get interrupted to be asked “Can you connect me to the right person,” is taking them away from writing a story. Some reporters have to turn in 3-5 stories per day. Remember, journalists have to interview people to get the information, research on why it’s relevant to their community, and verify facts. Imagine if you had to do that every day. The most important thing you can do is research the journalist you are about to contact and make sure they are the right one. Do this by visiting the online edition of the publication you are targeting and read that reporter’s stories, or go to the TV station and watch what what that reporter has covered before. Another great way to find out what any given reporter covers is to visit LinkedIn and Twitter. Yes, all this research takes time, but it’s worth keeping a good relationship with the reporter.

Write Well and Provide Backup Information 

If you are pitching a story via email, make sure it’s written using journalistic style writing. Spelling and grammar errors will put you out of the competition to grab that small amount of media space so many are seeking. This is one of our most pertinent of our Top 5 PR Tips.

  1. Provide as much supportive material as needed. This would include images with captions or explanations, quotes from top executives, a company fact sheet and other history on the subject you are pitching. Never, never, never send a link so the reporter can go digging for the information himself.
  2. Make sure you know your facts. I have talked to so many reporters that complain that the PR person does not have a clue about what they wrote in the press release. Think ahead of what the reporter may need to write the story and hone up on the subject. You are the conduit between the client or management and the reporter. The reporter has to rely on your knowledgable of the subject and that you got the facts straight.

Know the Facts

As you prepare your story, make sure it is relevant and/or local. Ask yourself, “Why would anyone care.” That will be the first thing that comes to mind when you are pitching to a reporter, editor or reporter. You have barely one minute to say your elevator pitch and that’s it. If you blow it, you can’t pitch the same story to that reporter a second time.

The life of a journalist is tough and if you want to break though and get your story written, follow these Top 5 PR Tips for 2017 and nurture your relationships with the reporters you will be working with in the future. Here is more information on getting companies in the news.

Follow Up

Make sure you follow up and ask the reporter if he or she has everything needed. If they request information, even if it’s right before you are leaving work, get it to them. They are on deadline and nothing will kill a story faster if you don’t respond and that reporter has to get the information elsewhere…like your boss?

 

 

 

 

 

Porter PR & Marketing

Porter PR & Marketing

Porter PR & Marketing was founded in 1998 as Porter Public Relations. As its services expanded to include branding, integrated marketing, advertising and website design, the company rebranded to Porter PR & Marketing. Porter PR & Marketing specializes in working with companies in the A/E/C, technology, consumer, financial, healthcare and travel industries.

Twitter Facebook