Radio Advertising
What really matters? Results!
We are a full service marketing agency and know every dollar spent is essential in the overall health of your company. The cost of radio advertising needs to be calculated quickly with measurable results. Pay-per-call advertising and radio advertising have proven to be the best advertising mediums to target a mass market.
Porter Public Relations can offer you the largest selection of pre-bought national radio advertising, (CPC) – cost-per-call radio advertising and (DR) direct response radio advertising. These multi-million dollar blocks of owned national radio network time gives clients consistent highly-profitable returns on their media dollars. Even the country’s largest agencies cannot compete when they are paying today’s dollars for the same media bought years ago at locked-in prices. What’s more, we get the first look at premium remnant inventory and standing direct response rates for radio advertising on thousands of stations countrywide. Whether your campaign is local, regional, national, straight media or performance based, we have what it takes to get you the results you need!
ROI for Radio Advertising
Make marketing more accountable. Our advertising measurement systems inform you which media components work for rapid ROI improvements.
We guarantee a cost-per-call for your campaign. We can have your phone ringing today for a fraction of the cost of other radio advertising campaigns!
Our Advertising Services
Porter Public Relations offers you access to the largest supply of pre-purchased national radio advertising. We own multi-million dollar blocks of national radio advertising network time. This media gives our clients consistent profitable returns on their advertising dollars. Even the largest advertising agencies in the country can’t compete if they are paying today’s dollars for the exact same media we have owned for years at locked-in prices. We also have first look at premium remnant inventory and standing direct response rates at thousands of stations around the country. Local, regional, national…performance based or straight media…we have what it takes to give you the results you need.
Digital and Streaming Radio Advertising
Porter Public Relations drives this demand for high dollar and financial concern through direct response and cost per call radio advertising. Our programs are designed to cut the risk of advertising for clients. Read more about digital and streaming radio advertising.
Cost-per-Call Radio Advertising
Porter Public Relations drives this demand for high dollar and financial concern through direct response and cost per call radio advertising. We offer programs that cut the risk of advertising by clients, through the use of these programs. Read more about cost-per-call advertising.
Campaign Management
A core belief here is that if we take care of our clients, they will take care of us. We are obsessive about our client’s needs, and manage every aspect of their campaigns. From planning and strategy to execution and analytics, we have the media, knowledge, relationships and expertise to consistently deliver the highest possible ROI for our clients.
Creative Development
A key piece of the direct response marketing puzzle is the creative message. A few words in a sixty second radio script can make the difference between failure and a successful multi-million dollar campaign. We have some of the best writers and producers in the business with a proven track record of producing direct response advertising creative that generates big results.
Call Center Management
Making the phone ring is just half the battle. A direct response campaign is only as effective as the call center managing the customer calls. With a deep background in managing high volume inbound call centers, we can help you manage your call center and ensure you are getting the most possible return out of every call your media generates.
Maximizing Revenue
There are a multitude of ways to generate revenue within a direct response campaign. We are masters at finding the “hidden” streams of revenue in every campaign and maximizing revenue generated and ROI.
Multimedia
Through strong, long standing partnerships, we have the resources to develop and execute integrated campaigns that leverage the power of multi-media messaging to surround the customer with your offer and optimize response rates across the board.
We guarantee a cost-per-call for your campaign. We can have your phone ringing today for a fraction of the cost of other radio advertising campaigns!
Hispanic Advertising
The Hispanic population generally spends an average of 26-30 hours a week listening to the radio – 13% more than the rest of the population. Additionally, readership of weekly community and free newspaper remains high and consistent. We offer Hispanic Radio Advertising at some of the lowest costs.
Radio Facts
1. Radio has a highly distinctive advantage over print advertising because the audience is more focused on the message, especially with repetition.
2. One in five people have listened to online radio in the last month. More than 20% of the U.S. population ages 2 and older have listened to online radio in the last month. The monthly audience for online radio captures an estimated audience of 49 million.
3. Every day, 63% of the American adult population listens to the radio.
4. Radio reaches 233 million listeners over a week’s time.
5. The average person spends approximately 1,000 hours each year listening to the radio. This figure is second only to television, which people tune in for 1,500 hours. For the Internet, newspapers and magazines, the average person spends under 200 hours per year each.
6. While satellite radio has grown to compete with traditional AM and FM radio for audience share, it also has created a new opportunity and new audience: the Internet radio demographic
7. Google now sells radio advertising online.
8. Radio reaches 93% of all adults each week.
9. Radio reaches 94% of college grads age 18+.
10. Radio reaches 85% of likely voters.
11. The weekly online radio audience has remained steady over the past year.
12. Over the course of a week, 95% percent of adults 18-49 with an annual income of $50,000+ and a college degree, tune into radio.
13. Radio reaches 95% of Black Non-Hispanics and 96% of Hispanics age 25-54 over the course of a week.
14. Radio Advertising, when used in conjunction with television advertising, increases brand recall by 34% than does television advertising alone.
15. Radio Advertising, when used in conjunction with newspaper advertising increases brand recall nearly 3 times more than newspaper advertising alone.
16. Radio Advertising, when used in conjunction with Internet marketing raises the ROI (return on investment) 4.5 times more than just using Internet marketing alone.
17. Most radio ads generate emotional levels equal to or even higher than television.
18. Radio has a 49% better ROI than TV.
19. There are more than 10,600 commercial stations licensed in the United States, not including online radio stations.
The field has grown swiftly in recent years with the addition of satellite radio. XM Radio and Sirius have done for music and talk radio what cable did for television. With the FCC’s approval, these two giants could be merging. This format is similar to traditional radio, though there is a combination of sponsored and commercial-free channels.
If this is your first time for considering purchasing air time, we urge you to call a few local radio stations. You will find that you get a much better price when buying advertising packages, such as multiple commercials at various times of the day to air over weeks or months. For instance, a sixty-second ad is usually a better deal than a 30 second ad. For only a few dollars more, the sixty-second commercial will double the time your message is heard on the air.
Tip:
It is important in any radio advertising commercial that you repeat the main benefit you offer customers at least three times. Your end statement should be your phone number, website URL or store address, to embed it in listeners’ minds. The advantages of radio are huge. We hope you take advantage of this medium to help your business grow. Please contact us for a free consultation.
