Our Team
Porter Public Relations’ senior-level team hails from journalistic backgrounds, management positions with known public relations firms, and directors of large corporate marketing departments. We’re a team of media savvy, technology wise and forward thinking marketing strategists driven to get you what you need and exceed what you what.
Lisa Porter – CEO – Public Relations & Marketing Expert
Lisa Porter founded Porter Public Relations in 1997. Making the most of her 17 years of prior experience in marketing, she has led Porter Public Relations into being one of the most respected public relations firms in California. She is an expert in business-to-business, business-to-consumer and online marketing. She is known for her successful brand development for start-up companies, successfully leading them into the mainstream. She also has a strong reputation for rebranding well-established companies. Prior to starting her own business, Porter worked with Edelman Worldwide, Ruder-Finn, NY and Graber Marketing.
Strategic traditional and digital public relations & marketing
Vertical, B2B, start-up and consumer marketing
Website launch publicity
Product launches
Partial client list:
Steve Wiideman – SEM & SEO Expert
Steve Wiideman is one of America’s leading SEO experts. He culls from more than 12 years experience of significantly improving traffic to clients’ websites through organic and sponsored placement on such search engines as Google, Yahoo! and MSN. Wiideman has worked with Fortune 500 companies and small start-ups alike. His experience ranges from having managed million dollar sponsored ads budgets for such corporations as Disney* and Expedia,** to turning brick and mortar businesses into Internet profit machines using SEO best practices learned while studying under the world’s best organic and paid search optimization specialists. Wiideman conducts online video and in-person presentations at various conferences and tradeshows throughout America on such topics as the history of SEO, link building, local ranking factors, SEO standards, how to become an AdWords qualified professional and much more. He also is a frequent panelist at online marketing events and speaks at many California meet-up groups and networking events. He always asks his audience to type into Google “SEO expert,” where they will find him ranked #1.
Wiideman also authored SEO in a Day: The SEO Agency Killer, revealing the secrets to having websites show up on Google in less than a day. It has been adopted by thousands of small- and mid-sized businesses as a model for building websites on a platform optimized for higher placement in the search results and social media destinations.
*Disney Parks and Resorts Online (WDPRO), Wiideman was responsible for managing sponsored ads budgets for Disneyland.com and AdventuresByDisney.com. Wiideman applied his experience in Search Engine Marketing (SEM) to both the paid and organic search engine channels to help generate seven figures in weekly gross revenue for WDPRO, 10 percent of which came directly from paid per click (PPC) efforts, which he managed.
**For Expedia Corporate, Wiideman was an SEM vendor with a growing local search engine marketing firm based in Fountain Valley, California. Wiideman worked with the search vendors daily to improve performance and handed Expedia an optimized and growing PPC campaign once they had the internal staff to manage the account.
Wiideman’s client list is as impressive as it is extensive. A partial list includes:
As a consultant, Wiideman offers creative strategies that help drive natural/organic links to client web properties in addition to strategizing website migrations, upgrades, and social media integration. Wiideman has been mentioned and featured in a number of popular publications including:
Gabriel Reynaga — Local SEO & Internet Marketing Professional
Gabriel Reynaga is one of premier local SEO and Internet marketing professionals, who will level the playing field for all businesses with strategic and comprehensive campaigns. For the past 3 years, Reynaga has been at the forefront of the local SEO and Internet marketing industries assisting companies like: EJE Construction INC., All American Painting, Countertops San Diego and more to stake their claim on the search engines. His experience ranges from working with small to medium-size monthly budgets.
During the four years Reynaga has worked with Porter Public Relations, he has implemented major local search engine campaigns for major clients. Working as a team with SEO Expert, Steve Wiideman, Reynaga, has become recognized for his mastering of WordPress, content writing, link building, on and off-page SEO, and managing new and ongoing SEO campaigns.
Reynaga received a Bachelor’s Degree in Communications from California State University, Fullerton and was SEO Certified by Steve Wiideman after completing several rigorous training courses in every SEO facet from on page to off page.
Blaire Fanning – Radio & Print Media Director
Blaire Fanning has been an advertising professional for more than 25 years. She produces successful radio and print advertising campaigns for small and large companies alike. As a 1982 graduate of Rockford College, Illinois, she is the former publisher of San Jose Jazz Magazine, Napa Valley Conference Bureau and Gilroy Garlic Festival. She has also written articles for regional and national magazines. Having earned top awards for advertising marketing programs over the years in sales and media development, she specializes in media buying and marketing campaigns.
Michael Hecht — Graphic designer
17-year advertising manager
Expert in creative concept, design & production of marketing collateral and advertising
Expert in real estate promotions
Partial client list:
- MCI Telecommunications
- Denny’s Restaurants
- Mission Viejo Business Properties
- The Sports Club
- Sukut Construction, Inc.
- Sukut Construction Equipment, Inc.
- Anemostat Glass Products
- Enviro Flex Cleanrooms
- The Sports Club/Irvine
- WinterPark Ski Resorts
- Gold Arrow Camp
- Trammell Crow Homes
- Baldwin Company
- Watt Luxury Housing
- Barratt America
- McKeller Development
- Mission Viejo Business Properties
- Bramalea Properties
- Highlands Ranch Properties
- Liberman Homes
- McFadden Commerce Center
- Village Green
- Proctor and Gamble
- Kraft General Foods
Paula Woodley – Marketing Expert
- Paula–also known in marketing circles as “Bulldog Paula”
25+ years agency & corporate experience
