Need PR?
As our clients will attest, Porter Public Relations can get your brand known and your phones ringing again because we are one of the country’s most progressive PR firms. Companies that need PR contact us because of our strong reputation for successfully taking advantage of the power of Internet PR, traditional news coverage and social media to convey and control whatever it is you want your audience to know or the action you want them to take.
For more than 15 years, our Orange County, California-based public relations firm has provided PR services for companies of all sizes from start-ups to Fortune 500s. We have garnered extensive press coverage on every major television network in the U.S; acquired an impressive number of front-page news stories in major metro newspapers; and arranged for client interviews on a large variety of radio stations across the country. The influence of the press is unequalled and we are a team of experts that know how to capture media attention to get your story told.
As a forward-thinking company, we were at the forefront of Internet public relations long before other PR companies even attempted this. Our Internet press releases optimized with keywords, links back to our clients’ sites and photos that support the message being conveyed, typically get from 30,000 to 50,000 online impressions on the first day it is distributed. We are able to get this extensive exposure for clients because, over the years, we have learned how to write, format and optimize an online press release to be highly search engine friendly. Now our digital press releases typically make it to the number 1 spot on Google news when being searched for using the keywords we that relate to our client’s business. An online press release is a highly effective way to build your brand quickly because your message reaches your audience faster than traditional public relations. Internet public relations will give companies that need PR a high return on their investment and is the most cost effective and least expensive form of publicity offered.
A good public relations expert ties in all marketing methods to complement each other. This is why Porter Public Relations of Orange County makes extensive use of social media. We take advantage of social media power to introduce new products, services or other aspects of your business that you want people to respond to. We also make sure that our Internet PR includes your online press releases being distributed to specific groups with common interests within social media networks. The goal is to make a strong online presence using every source available to ensure your message reaches targeted audiences and eventually leads to conversions.
Equally, we have exceptionally strong graphic design, marketing collateral and advertising teams that consistently deliver powerful brochures, annual reports, flyers and conceptual Wow! ads. While most clients already know where they will use their marketing collateral, print ads require an understanding of the most effective ad placement and media buying. With our strong buying power, print advertising is a fast way to get your phones ringing, while public relations builds and solidifies your brand.
Combining the power of Internet public relations, traditional PR and advertising makes us a powerful member of any marketing team. Typically, we begin with a free client analysis that includes a review of your website to ensure it is fully optimized. This way, when we send out your online press release and your website gets hits, Google will recognize your traffic increase, making your site that much more relevant to the search terms we used to optimize your site and press release. People will find your website easier and it will rank higher.
Once this is accomplished, we set into place a strategically strong public relations campaign that can unfold as quickly or slowly as your budget allows. We want you to have complete control over your public relations, which is why we have chosen to offer a menu of a la carte public relations services. Your PR needs are our concern and, as always, we work diligently to make sure your public relations and advertising is done in a spirited, highly defined way so you can profit from our work immediately.
Whether you are absolutely sure you need PR or simply have questions to determine if public relations will help your company develop and solidify your brand, and help it grow, please call us for a free consultation. You will always get an honest answer. If, together, we determine that you do need PR, we will provide you the most comprehensive cost-effective plans available.
