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Get Media Coverage This Summer

Wanting to get media coverage this summer? It’s going to require that PR firms think much more outside of the norm than usual. This is especially true for companies that want to make headlines in the political sections of top-tier newspapers or on credible broadcast stations that cover politically-charged organizations. PR professionals are vying for print and air space in this arena like never before. As long as the current president’s administration keeps communications flying about in an uncontrollable spin, our job as a PR firm will be that much more challenging. So how does a PR firm that represents an organization doing great things the public should know about get media coverage this summer in a news space that is bombarded with White House news? As PR professionals we too have to roll with the punches. But instead of falling down during these turbulent times, we are inspired and required to think even further out of the box than is usual. Porter PR & Marketing has used this media whirlwind to our advantage to get clients in the news using angles that are completely original and forward thinking. For example, where a client law firm client of ours that would typically get media coverage that focuses on sensitive cases won and community involvement, we had to think different on how to tie in what this firm is doing with the political news. Basically, this is known as spinning our story different to still be considered newsworthy and using an angle that is likely to get picked up. It simply means we, as a PR firm, will need to think of news angles that either do not require working with political editors or reporters and develop our story pitches based on different aspects of the organization, its activities to get our story into other sections of the newspaper. Or, embrace the situation and figure ways to latch onto the political hoopla and ensure our clients get media coverage that promotes within that realm.

The companies we are referring to are mostly public affairs-driven organizations that dwell in the political arena, some non-profits and businesses that work with our federal government. For consumer, technology, construction, architecture, healthcare, travel and other B2B and B2C companies, PR will go on as usual.

The Perfect Storm

While this may seem daunting to some, our PR firm looks at it like this: While getting media coverage this summer may seem harder, it’s actually the perfect storm. Why? Because, with limited space and airtime, there will be fewer organizations making it into the news resulting in our clients standing out even more than usual. Thinking of outside-of-the-box news angles is our forte. We thrive on it. For those organizations that the public should learn about, now is not the time to shy away from PR, but to embrace it.

Why PR Now? 

This is the perfect time to get press coverage. Organizations that want to get media coverage this summer simply need to find a PR firm that is experienced enough to roll with media trends. This is the difference between working with a PR firm that has a skilled team and one that has an experienced team. At the end of those upcoming hot summer days where news coverage converges upon us like a hurricane, experience will win over skill every time.

Read this article if you are interested in learning how our PR firm gets clients in the news.

Porter PR & Marketing

Porter PR & Marketing

Porter PR & Marketing was founded in 1998 as Porter Public Relations. As its services expanded to include branding, integrated marketing, advertising and website design, the company rebranded to Porter PR & Marketing. Porter PR & Marketing specializes in working with companies in the A/E/C, technology, consumer, financial, healthcare and travel industries.

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2 Responses

  1. Yacon Root says:

    Great Blog. Very much enjoyed reading.

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