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Expertise

Internet Marketing/Advertising

Press releases written and optimized for the Internet typically get 50,000 impressions the first week. Click on the image and check it out!

  • Optimized Internet press releases
  • Social media marketing
  • SEO strategy, consultations & speaking engagements
  • SEM (Internet advertising)
  • Video virtual promotion
  • Yahoo/Google/Facebook advertising
  • Banner ad design and placement
  • Marketing

  • Branding
  • Corporate positioning
  • Long- and short-term strategic planning
  • Online promotions
  • Co-op marketing
  • Branding and corporate positioning
  • B2B, B2C, viral and vertical marketing
  • Corporate and community outreach
  • Media events
  • Special event media relations

  • Marketing Collateral

  • Brochures
  • Newsletters
  • Invitations
  • Corporate logos/identity packages
  • Media Relations

  • Press releases
  • Features
  • Story angle development
  • Media placement
  • Editorial calendar analysis
  • Pitch letters
  • By-lined articles
  • Press tours
  • News conferences
  • Event publicity
  • Porter PR is branding Main Street Fair, the online auctions site that donates a portion of its revenues to America's schools, as the best eBay alternative. Clicking on the Main Street Fair flyer produced by Porter Public Relations will take you to Main Street Fair. Porter Public Relations recently launched and is marketing this website for this online auctions e-commerce company.

    Advertising Campaign Management

    radio advertisingPorter Public Relations is one of the few PR companies that believes that a good marketing campaign also includes print and radio advertising. While public relations builds and strengthens your brand, radio and print ads initiate a call to action. Advertising has a fast and high ROI. We specialized in knowing what type of ads to run, radio or print, how to produce them so they are effective and set you up with 800 numbers that are catchy. We then make sure you can handle the large number of calls you will receive. In addition to our talented team that can make your phone ring off the hook, we offer you the best deal. We have the largest selection of pre-bought national radio advertising, (CPC) — cost-per-call radio advertising and (DR) direct response radio and print advertising. As a result, these multi-million dollar blocks of owned national radio network time and print space gives clients consistent highly-profitable returns on dollars spent on advertising. Even the country’s largest agencies cannot compete when they are paying today’s dollars for the same media bought years ago at locked-in prices. What’s more, we get the first look at premium remnant inventory and standing direct response rates for radio advertising on thousands of stations and newspapers countrywide. Whether your campaign is local, regional, national, straight media or performance based, we get you the results you need!

    Advertising

  • Local and national radio campaigns
  • Local and national print campaigns
  • Trade magazine/newspaper display ad concept and design
  • Newspaper classified advertising copywriting
  • Direct mail postcards, letters
  • Newsletters
  • J.L. Hare Associates made a big splash in the building industry. We rebranded them and upped their image. They became one of the leading permit processing companies in California.

    Porter PR rebranded J.L. Hare Associates–designing their logo, creating an 8-page brochure and producing an ongoing ad campaign.