Cost-Per-Call (CPC) Advertising
Get radio air time and pay only when listeners respond to your offer!
How’s that for a deal? Remnant radio buying is inexpensive, but can be risky. Wouldn’t it be wiser to secure your marketing investment and pay only when you get a response? This is what Porter Public Relations’ advertising department can do for you. Rather than buying radio air time, you buy sales leads. You pay on a per-inquiry aka cost-per-call basis for your radio time. Translation–you pay only for results.
Porter Public Relations’ advertising programs will make your advertising pay for itself from the beginning. You will get a radio advertising campaign that can grow to thousands of stations and networks nationwide and keep a steady stream of clients coming your way.
Cost-per-Call Radio Advertising
What is CPC aka Per-Inquiry (PI) Advertising?
Cost-per-call advertising allows us to measure the results and build our campaign based on the results. It’s a concept that has been famous on the internet since it first began. Companies like Google have built reliable methods of advertising using a pay-per-inquiry structure and now publishers and radio stations make this available to you. People that advertise want measureable results. Paying for the performance of your ad and getting a true measure of your ROI puts you in the driver’s seat.
Once your cost per inquiry is determined, you will only spend a “guaranteed” dollar amount in exchange for an agreed upon number of leads. Contact us today!
Per-Inquiry Radio is for Lead Generation Offers
With a strong offer and effective copy, CPC advertising can stimulate lead generation responses and get your phones ringing. It is especially useful for particular types of businesses, products and services. Use CPC advertising to compliment your print and online campaigns to complete your marketing campaign and watch your ROI increase!
Less Risk, Lower Cost
Porter Public Relation’s advertising campaigns can help you optimize your radio advertising into a lasting, profitable program with limited risk, lower cost and greater response. You’ll get results you can measure. Our per inquiry advertising programs attain for clients significantly discounted media costs. It’s common for us to get radio time at more than 80% off the rates radio stations typically charge their largest and most frequent advertisers. Your reach and frequency levels can also prove much higher than what is typical.
A full national radio rollout can deliver over 25 million gross impressions a week. In addition to the directly measurable sales leads that result from the campaign, this exposure dramatically lifts consumer awareness of your brand and the success of your other marketing efforts.
Geared toward larger regional or national campaigns.
We are offer radio advertising on a national level in unprecedented multi-million dollar blocks of national radio network time in a ‘pay per inquiry format’ or with cash busy for more regional or local campaigns. This media is a proven asset that gives our clients consistent profitable returns on their media dollars. We also have a vast network of relationships that give us “first look” at premium remnant inventory and standing “direct response” rates at thousands of stations around the country. Local, regional, national. straight media or performance based we have what it takes to give you the results you need.
Our Established Media Relationships Make Your Radio Advertising Campaign a Success
Top radio stations and networks rely on cost-per-call advertising to help them make money from air time that has gone unsold to “spot-buying” advertisers. This makes for a great opportunity for you! Call us now at (949) 216-9970 or contact us online and learn how we get your advertising campaign started today!
With a guaranteed cost-per-call campaign, we can have your phone ringing today for a fraction of the cost of other radio advertising campaigns!
Click here to find out more about advertising costs.
